Do you often hear the term “Digital Marketing” and still confused in “What is Digital Marketing?, Here I am present with a beginners guide to Digital Marketing
so you don’t need to worry much I am here to sort out your all issue regarding this topic.
This blog is an Internet Marketing For Beginners Guide so without any further due let’s go on a coaster ride of guide to Digital Marketing-
Beginners Guide To Digital Marketing
Well, if you don’t know “Digital Marketing is a marketing technique that involves the usage of digital mediums such as the internet or other wireless to create awareness, consideration, purchase, and loyalty for a brand, product or service.”
In simple words, the art of attracting customers for businesses through digital mediums.
Basically, It is a part of marketing in which you promote your brand, product or service online. When someone does marketing online with the help of the internet or any other wireless is Digital Marketing.
Have you ever notice, when you scroll your facebook feed, you often see new ads or post through the person or brand you don’t know or even you’re not connected with him on Facebook.
The way they are targeting you is also Digital Marketing.
When you open any video on YouTube, the advertisement runs before the video start or sometimes even in between the videos is also Online Marketing.
All these things are the parts of it. Well, the list of examples is very long but I am sure the above examples may have given you the idea.
Today, people are spending more time on the internet, and by understanding the importance of this, businesses are targeting their customers online.
All websites work according to the framework of Digital Marketing.
So, let’s talk about the framework of Digital Marketing. All the websites lie somewhere in these stages.
It can be categorized into four phases-
Awareness-It is the first stage and in this phase, we make all the unaware audience aware of our brand, products or services.
Let us understand with the example when a new brand comes in the market the first things it needs to do is make the people aware of their brand, products or services.
Because, if nobody knows about it then “How would they get any business?” so for that they start making people aware of their brand, product or services.
Hence, to gain some visibility online they start to protrude their brand awareness. It will make the people attentive about their products, brand or services.
Consideration-In this phase, we try to map the mind of customers. We use catchy lines so that they can relate to us. Sometimes, we also give different offers to our customers so that they show some interest in our brand, products, or services.
In simple words, we try to attract the customers towards our brand, products, or services.
Purchase-It is the selling phase. In this phase, we sell our products or services to our customers who have shown interest in our products or services.
Loyalty-It is the last stage of Digital Marketing. In this phase, we nurture our customers after sales. We take care of them even after sales.
The reason behind doing this, so that we could retain and convert them into our loyal customers.
We nurture them by sending greeting emails, giving special attention and sometimes with offers. Another advantage of this, is our loyal customers help us in mouth publicity which makes more people show interest towards our brand.
I am pretty sure this Beginners Guide to Digital Marketing would add some value in your life.
Digital Marketing Tactics and Channels
Digital Marketing means advertising delivered through different digital channels such as Search Engines, Emails, Social Media platforms, Websites, and Mobile Apps. Some common and most effective channels are-
It is the process of optimizing the website in such a way so that it ranks higher on search engines. We optimize our website for a specific set of keyword terms.
So, if someone type that particular keyword term in search engine our page appears at the top of a Search Engine Result.
The aim is to reflect the customers on our website when they search for products, services, or information.
Social media platforms are also authentic for marketing. It is also known as conversational marketing can be referred to as “gaining visitors or online visibility through social media platforms.
Social Media Marketing is an ideal option for the branding of companies, brands,e.t.c.
It is one of the most convenient ways of marketing. In this, you pay a certain amount of money to publishers when someone clicks on your ad.
There are many types of PPC, Google Ads is one of the most common and reputed among all of them. By Google ads, we pay money for securing top slots on Google Search Result Pages.
Some other common PPC are-
- Facebook Ads
- Sponsored LinkedIn Messages
- Youtube Advertising
- Promoted Tweets on Twitter
This is performance-based advertising. In this, you promote someone else products or services and get paid for every sale.
Now affiliate marketing is not limited to certain products you can do affiliate marketing of anything if the advertiser of the product you choose is ready to increase its sales.
It involves creating and running ads of your website across different websites. It helps those who want to generate higher visibility and brand building. It is mostly used for awareness of any brand, products, or services.
Content marketing refers to the strategic marketing approach focused on creating and curating relevant, valuable and consistent content to attract and retain the customers.
It is aimed with the intention to enhance customers behaviour.
It helps in building trust among your audience and makes your brand authority. It also helps in search engine ranking and increases.
“It is referred to as direct marketing in which you directly send email to your customers’ email box and convince them to buy your products or services”. It is the most flexible, cheap,easy-to-track and schedule marketing.
According to stats, Peoples are more likely to sign up for your email list as they are to interact with you on facebook.
Mobiles have been used very largely for buying & finding products, business or solutions online. It is the device that remains with people 24*7 so it is the most advanced and essential channels for marketing.
Also, mobile apps help corporate to retain users.
Digital Marketing Vs Traditional Marketing
Well, Digital Marketing is much more effective than Traditional Marketing-
Pros of Digital Marketing
- involves the presence on Websites, email, social media, search engines, etc.
- can specifically target people based on location, age, interest, etc.
- Dynamic-People can interact, modify, respond & share it
- Its cost effective-You only pay when the audience actually views or interact
- Wide reach almost anyone presents anywhere in the world can be reached at standard budgets
- Direct results are measurable as clicks, impressions, visits, and sales
Cons of Traditional Marketing
- Involves the presence of print ads, outdoor ads, newspaper ads, TV, Radio, etc
- Lack of specific targeting of prospects
- Static-People can’t interact with its one-way message
- Its costlier-You pay to reach out to people who might not be prospects at all
- Reach is local only bigger brands can reach global
- The direct result is not measurable
Thus, from the above points, it is clear Digital Marketing is much more effective than Traditional Marketing.
So now, its time to sum up this beginners guide to Digital Marketing. I hope it would have helped you in understanding the concepts of Digital Marketing.
So, if it had added any value takes 5 seconds out to share this post this would an asset for others.